Roundabout Theatre Company: John Lithgow’s Stories by Heart.

Project Type: Video (as part of our overall digital marketing strategy)

Services: Creative Strategy, Campaign Planning, Creative Direction, Concepting, Scripting

Description: While developing the digital marketing campaign for John Lithgow’s anticipated return to Broadway in his one-man show Stories by Heart, we knew we wanted to produce video content that would take advantage of our star’s cross-generational appeal and famous congeniality. Luckily, he was extremely game and excited to collaborate. 

Below are just a few examples from a series of videos that were shot in a single day and rolled out at timely moments before and during the show's run. Mirroring Stories by Heart’s content and tone, the promos played up the beloved actor's personality and sense of humor as well as his character work and actual hand-drawn sketches, which were also featured in the stage production. The production played to nearly sold-out houses through its limited 82-performance engagement.