Highlights:
13 years of professional experience
10 years of agency experience
7 years of creative and marketing strategy leadership
Get to know Kevin Associate Creative Director. Senior Copywriter. Creative Strategist. Marketing Strategist. Digital Marketing and Social Media Specialist. Theater Kid. Disgruntled Sports Fan. Native New Yorker. “Big Idea” Generator.
After graduating from CUNY Baruch College and CUNY’s Macaulay Honors College with a B.B.A. in Marketing Management and a specialization in Music Business, I held several temporary positions in a ramblin’ man variety of industries, including a boutique music PR firm, a television production company, the launch of a comic book and nerdy entertainment website, and even managing street sales for Ripley’s Believe it or Not! in Times Square.
My career trajectory really took hold when my love for theater brought me to Situation Interactive, an award-winning, full-service marketing agency serving Broadway, arts and culture institutions, and other live entertainment brands. There, my clients included a long run of Broadway shows but also HBO (Game of Thrones), HISTORY Channel (Vikings, @HistoryTV social media strategy), the Empire State Building, One World Observatory, the New Jersey Devils, Trolls the Experience, the New York International Auto Show, and many more. I grew from a social media and website content manager to a copywriter and then creative strategist, crafting marketing and creative strategy and directing all creative production for my clients.
In 2021, Situation launched a new agency specializing in non-profit and higher education clients called Town Hall. I was asked to join this team as Associate Creative Director, reporting to our Managing Partner overseeing all Strategy and Creative. In three years at Town Hall, I led projects for clients like the Girl Scouts of the USA, PBS, the Anti-Defamation League, Meals on Wheels America, No Kid Hungry, and Harvard Online, helping this new agency to build and maintain important client relationships.
I am currently open to full-time and freelance opportunities. Please contact me anytime.
More to KNow
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Creative Direction, Leadership, and Mentorship
Creative Concept and Campaign Development
Copywriting
Creative Strategy
Digital Marketing Strategy
Organic and Paid Social Media Strategy
Reporting & Data-Driven Insights
Content Production
Brand Strategy
Video Scripts and Produciton
Email Content and Strategy
Website Development
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Broadway
Television (Production and Marketing)
Live Events and Attractions
Music
Sports
Non-Profit
Higher Education
Slices of Life
Get to know Kevin through a few of his favorite snapshots.
Kevin is a… Dad and Husband, Bar Basement-Quality Rockstar, Sandlot-Quality Catcher, Writer and Composer of Interactive Children’s Musicals, and Off, Off, Off-Broadway Actor.


