New York International Auto Show: Event Marketing

Project Type: Event Marketing, Brand

Services: Campaign Planning, Marketing Strategy, Branding, Concept Development, Creative Direction, Copywriting, Video Production, Social Media Marketing, Activations

Description: Each year, the New York International Auto Show — one of the largest and longest-running auto shows in the world — embraces a new theme and visual identity inspired by the latest trends in the automotive industry. This theme (its key art, tagline, and story) then influences all aspects of the show's marketing and event production from traditional marketing channels like out-of-home and TV commercials to digital marketing channels and social content to in-event signage and fan activations.

Over six years, I worked with our Art Director and VP of Creative to develop these concepts. I then oversaw the rollout of all creative, serving billions of impressions every year. Below are the show posters from all six years I worked on the event, which were the creative cornerstones for our campaigns.