Girl Scouts of the USA: Membership Event Featuring Kristen Bell

Project Type: Video

Services: Concepting, Creative Direction, Scripting, Video Production, Virtual Event Production

Description: An exciting partnership between the Girl Scouts of the United States of America, Random House Children’s Books, and Kristen Bell created an opportunity to produce a very special virtual event.

Facts of the brief: 1) The Girl Scouts wanted to produce a virtual event to encourage new and renewed registrations, and 2) The event would be themed around former Girl Scout Kristen Bell’s new children's book, The World Needs More Purple People.

Once we found out our celebrity alumnus would make herself available for a full day of shooting, we knew this event had to be as big, colorful, and fun as possible! The result was a 30-minute interactive children’s show — complete with in-studio and on-location segments — hosted by Ms. Bell and featuring an ensemble of incredible real-life Girl Scouts. 

Watch these two clips from the show (including some of the best dad jokes I’ve ever put to paper).